On The Road

LSX was approached by Italian heritage fashion house Larusmiani to produce an all white rally following the photoshoot of their spring/summer collection. The challenge of this rally was to create it as a continuation of the international Fuori Concorso series. Channeling the flash and flair of Fuori Concorso, LSX sourced a fleet of white classic cars and ultimately executed a multi-day rally that coursed across Palm Springs. With both the Larusmiani and Fuori Concorso brands front and center, guests were treated to fully curated experiences that celebrated the best of Italian design, American craftsmanship, and the luxurious world of hypercars.